The Chills & Thrills smart shop was first established in 1996, an eventful period in which the oldest smart shops in Amsterdam were established in the old city center. Until the day of the ban on mushrooms, the psychedelics of the Procare Mushrooms brand were sold here.

In 2010 the shop was taken over by the then producers of the mushrooms who were forced to switch to the production of magic truffles. The gentlemen are better known today as the Truffle Brothers after the documentary on Vice. The truffle brand Magictruffles.com has been voted the most reliable brand in the world and is therefore sold exclusively at Chills & Thrills for both recreational use and micro dosing.